Cereal-ously.

The Award Winning Two-Story Cereal Box Airbnb™

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Legendary beginnings

Airbnb didn’t start with venture capital — it started with the founders selling cereal door-to-door to keep the company alive. That creativity has become legend and is now the inspiration behind this unique listing.

Airbnb launched a worldwide design competition in search of imaginative out-of-the-box ideas for the platform. Trey Dillon captured the judges attention by cleverly submitting a literal box… and won!

The Cereal Box is a two-story cereal themed airbnb featuring tasty one-of-a-kind designs.

Design
Features

Murals

Milk Spill Patio

Milk Carton Sauna

8ft Cereal Bowl

Fire Pit

Nutrition Facts

The Cereal Bar

Cereal Pieces

Wave Shower

Rolling Shelves

Movie Projector

Cereal Skylight

Serial Entrepreneur turns Cereal Entrepreneur

We don’t cry over spilled milk

The craziest Airbnb designs that just won $100,000

Business Insider

100 out-of-this-world ideas: Meet the recipients of the $10M OMG! Fund

Airbnb just invested $10 million in 100 absurd buildings

Breakfast is now the Big Spoon of Bed-and-Breakfast

"The bed-and-breakfast industry has been long distracted by the Bed portion of the product and has vastly underestimated the Breakfast element of the experience."

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on Airbnb

Watch the behind the scenes process on Instagram

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Cereal Skylight

With a willing suspension of their disbelief, many guests have bought into the tale that all the walls of the Cereal BNB must be filled with hundreds of thousands of Cereal Pieces. Possibly with colors unseen.

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Movie Projector

Our 120" projector screen suspended over the open void above the cereal bar creates a truly unique movie-watching experience for our guests to enjoy.

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Rolling Shelves

The Rolling shelves showcase the project's playful nature and act as an early invitation to participate and interact with the cereal theme.

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Wave Shower

From Tile Waves to Sounds Waves to Light Waves to Water Waves - this shower has certainly earned its place on this feature list.

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Cereal Pieces

You may stop noticing them after a while, but they're everywhere. Hidden in plain sight, the cereal pieces quietly tie the entire Cereal BNB together.

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The Cereal Bar

The fully stocked Cereal Bar is the heart of this project, built around our hope of giving guests one of the most memorable breakfast experiences of their lives.

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Nutrition Facts

Every Cereal Box has that infamous white box with the "Nutrition Facts" on the back. We creatively utilized this real estate for our project credits.

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Fire Pit

The fire pit is a place for conversation and serenity - which is one of the reasons we placed so much care and attention into handcrafting the beautifully curved cedar bench.

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8ft Cereal Bowl

The Cereal Bowl Hammock began as a 3D model before being welded from steel and shaped with a stucco finish.

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Milk Carton Sauna

Handcrafted by the project's designer, Trey Dillon, the Milk Carton Sauna offers guests a relaxing place to build up their breakfast appetite.

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Milk Spill Patio

Inspired by a splash of spilled milk, this patio brings the playful theme outdoors with plenty of space to sit back, unwind, and feel immersed in the theme.

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Murals

The murals throughout the Cereal BNB were painted by several different teams of artists over the course of about 10 days.

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Big dreams, small boxes

Airbnb’s cereal story goes back to 2008, when the founders — Brian Chesky, Joe Gebbia, and Nathan Blecharczyk — were deep in credit-card debt trying to keep their tiny “AirBed & Breakfast” idea alive. With almost no users and no investors, they needed a creative way to survive.

During the U.S. election season, they designed limited-edition cereal boxes: Obama O’s and Cap’n McCain’s. They hand-filled each box with cheap cereal, sold them as collectibles for $40, and ended up making around $30,000 — just enough to pay off their debts and keep building the company.

More importantly, that scrappy stunt caught the attention of Y Combinator. When the founders told the cereal story during their interview, YC realized that anyone who could sell $40 cereal could probably convince people to stay in a stranger’s home. The company was accepted — and that quirky cereal gamble became the spark that kept Airbnb alive.

Source: Jenn Shreve

Source: Brand Riddle

A delicious idea comes to life

In search of imaginative, “can-this-really-exist?” ideas, Airbnb hosted a worldwide design competition called the OMG! Fund and set a bounty of $10 million. The judging panel included design and style icon Iris Apfel, architectural expert Koichi Takada, Airbnb Superhost Kristie Wolfe, and Airbnb VP of Experiential Bruce Vaughn. One hundred creatives from around the world would each be awarded $100,000 and invited to bring their ideas to life.

Trey Dillon chose to submit a concept for a cereal-themed Airbnb. Aside from believing the world’s most iconic breakfast deserved its own immersive stay, Airbnb’s origin story of selling cereal door-to-door gave him an unwavering confidence in his submission.

“It’s poetic genius to respond to an out-of-the-box prompt with a literal box.” This was an idea Dillon was willing to stake his fate on.

Out of the tens of thousands of submissions, it’s unknown how many ever became a reality — but if someone is counting, they can now add the Cereal BNB™ to the list.

Designer, creative
and cereal entrepreneur

Trey Dillon is a Serial Entrepreneur who has recently earned the coveted title of Cereal Entrepreneur. As a Creative, Trey Dillon lives at the intersection of product design and brand development - keeping what he refers to as “a greenhouse of ideas”, constantly weighing what next idea deserves his focus and attention. This greenhouse is exactly where the vision behind the Cereal BNB™ was seeded before deciding to commit his efforts on this rather unreasonable concept.

It may come as a surprise, but Dillon is not obsessed with cereal. He is obsessed with whatever he deems to be “a great idea”. We’re all just fortunate he chose cereal this time around!

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Media Inquiry

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Nutrition Facts

Website Developers
Diego Toda de Oliveira
Anderson Mancini
Designer +
Trey Dillon
Builder
Allegretto Homes
Metal Fabrication
Christian Kuester
Architect
DJS Architect
Stucco
Bueno Plastering
Visuals
Rose Capital Media
Muralist
Shelbi Nicole
Honorable Mentions
Steve Pontius (Dad)
Jason Berrier
Jacob Smith
Samuel Richmann
Brandon Patty
Erica Hardy
Kayla Berrier
Mary Galligan
Kyle Reese
Bellamy Richmann
Molly Pontius
Landon Pontius
Ty Pontius
Michaela Pontius
Reilly Pontius